What kind of marketing partner do you need?
Twenty kinds of marketing partner in plain words: what each one does, when you need one, and what to ask before you hire.
Not sure? Answer 4 questionsPartners & reach
- Affiliate networks & partner marketingConnects brands with many publishers and pays them only when a sale, lead or install happens.Read the guide
- Publishers & content partnersWebsites, apps and newsletters that put your brand in front of their readers, often paid per sale.Read the guide
- Creators & influencer marketingPeople with an audience, and the agencies that help brands work with them.Read the guide
Agencies & services
- Marketing agenciesA team that plans and runs marketing for you across several channels.Read the guide
- Performance & growth marketingSpecialists who buy ads and optimise them for measurable results such as sales, leads or installs.Read the guide
- Digital advertising & media buyingPlanners and buyers who place your ads in the right media at the right price.Read the guide
- Social media & community marketingTeams that run your social channels and build an engaged community around your brand.Read the guide
- SEO & organic discoverySpecialists who help people find you through search engines and AI answers without paying per click.Read the guide
- Conversion optimisationSpecialists who test and improve your website or app so more visitors become customers.Read the guide
- Market entry & localisationLocal experts who help you launch in a new country: language, culture, channels and partners.Read the guide
Technology & data
- Tracking, attribution & analyticsSoftware that shows which marketing actually produced a sale, so you can pay partners fairly.Read the guide
- Programmatic advertising & AdTechTechnology that buys and sells ad space automatically across many sites and apps.Read the guide
- MarTech & marketing softwareSoftware marketing teams use every day: automation, personalisation, content and campaign tools.Read the guide
- CRM, email & lifecycle marketingTools and teams that keep customers coming back through email, SMS, WhatsApp and app messages.Read the guide
- Research, data & measurementFirms that tell you what customers think and whether your marketing is working.Read the guide
Brand & experience
- Branding & creative agenciesDesigners and writers who shape how your brand looks, sounds and feels.Read the guide
- Content & production studiosStudios that produce video, photography, audio and written content for brands.Read the guide
- PR & communicationsPeople who get your story into the news and protect your reputation.Read the guide
- Events & experiential marketingTeams that create events and real-world experiences people remember.Read the guide
- Sponsorships & brand partnershipsBrokers and properties that pair your brand with teams, events, shows or other brands.Read the guide