Influencer pitch email template: how to pitch a brand

What a brand manager reads first

Brand managers get many pitches a week. They read the subject, the first line and your link. A pitch that shows you know the brand, says exactly what you would make, and lets them check you in one click gets a reply more often than a long one.

The email

Change the words in brackets. Keep it under 120 words.

Subject: [Your idea in five words] for [brand]

Hi [first name],

I make [what you make] for [who watches], mostly in [countries]. I noticed [something specific the brand did recently].

Idea: [one sentence on the post or video], posted on [channel] in [month]. It would be labelled “Ad”, as every paid post of mine is.

Recent brand work: [brand, month, link].

Check me: [your Found page link]

[your name]

Line by line

• Subject: the idea and the brand, not “Collaboration request”.
• First line: who you make content for. A brand is buying an audience, so start there.
• Something specific: a launch, a campaign or a product you actually use. It shows the email was written for them.
• One idea: one clear post they can say yes to. Give options later.
• Disclosure: say how you label paid posts. The US Federal Trade Commission asks creators to disclose every brand relationship clearly; brands notice who does. A summary, not legal advice.
• One link: your Found page, with your channels, audience range, work and client reviews in one place.

Leave out

• Your full rate card in the first email. Share it when they ask.
• Follower counts you cannot show from your own analytics.
• Attachments. Many inboxes hide them; a link opens in one tap.

Sources

Every rule above was read against these on 9 Nov 2026. Rules change: check the source before you rely on it.

1. US Federal Trade Commission, Disclosures 101 for Social Media Influencers, November 2019.