A media kit a marketer can check

A media kit is a set of claims

Follower counts, logos and screenshots take minutes to make, and AI makes them easier still. So a careful marketer reads a media kit as a starting point, not as proof. The kit that gets read to the end is the one that says, beside every figure, where it came from and whether anyone else has checked it.

What belongs in it

Eight parts, in the order a marketer reads them. Leave out any part you cannot back up rather than guess.

1. Who you are: your name, niche, platforms and city, and one short paragraph on what you make and who watches it.
2. Whether you are taking new work, and from when.
3. Your audience on each platform: followers, typical views per post or video, and engagement rate. Then where they live, their main age group and the gender split. Give the date, and say it comes from your own analytics.
4. Packages: what a brand gets, a from-price, how it is charged (per post, per video, per story) and how many days you need. Add one line on tax and payment terms, such as “Prices before tax. 50% upfront.”
5. Usage rights: how long and where a brand may reuse your content by default. For example: “Organic reposts for 3 months; paid ads usage on request.”
6. Past collaborations: the brand, what you made, the month, and a link where the post can still be seen.
7. How you mark paid posts, in one line.
8. One link where a marketer can check all of the above.

Label every figure

The media kit Few Found makes for you marks each part in one of three ways: checked by a person at Few Found, Submitted (stated by you and not checked yet), or Not checked (nothing sent). If you change your audience figures after they were checked, they go back to Submitted until a person checks them again. If you make your own kit, keep the same habit: say beside each number whether anyone outside your account has seen the evidence for it.

Collect the evidence once

These are what a Few Found reviewer asks for. Keep them in one folder and every brand that asks gets the same answer.

• Your account is yours: a screenshot of your main profile while you are signed in, such as the edit profile or settings screen.
• Your audience: screenshots of your analytics for the last 30 days, showing audience countries, age and gender, and reach. Never give anyone your password.
• Your past brand work: a link to one sponsored post, and if you can, the brief, the invoice or the brand’s message confirming it.
• A reference, if you have one: the name and work email of someone at a brand who can confirm the work. Few Found writes to them once.

What never goes in

One wrong figure makes a marketer doubt every other one. Leave these out. This is a summary of the US source cited below, not legal advice.

• Bought followers or views. Since August 2024 the US Federal Trade Commission’s rule bans buying or selling fake followers or views when the buyer knew or should have known they were fake and used them to look more influential for business.
• A logo for a brand you did not work with, or a past post you cannot link to.
• An audience figure with no date. Numbers change every month, so a figure without a date reads as a guess.
• Paid posts that are not marked as paid. The FTC asks for the disclosure in the post itself, where it is hard to miss, and counts free or discounted products as payment. For other countries, see “Paid post disclosure rules, country by country”.

Let Few Found build it

A Found page is free, and a person at Few Found checks it is real before it goes live. Once you are Found, your workspace builds this media kit from your page and your growth tools, with every part labelled. Print it or save it as a PDF, and end it with your Found page link, so a marketer can open the page and see what a person checked. A marketer can also paste your Found page link at fewfound.co/check. Copy the block below into your own kit if you make it yourself.

[Name] · [niche] · [platforms] · [city]
Taking new work: [yes, from date]
Audience on [platform]: [followers], typical views [number], engagement [rate], from my own analytics on [date]
Mostly in: [countries] · Main age group: [band] · [share] women
Packages: [what the brand gets], from [price] per [post, video or story], [days] days
Usage: [how long and where a brand may reuse it]
Past work: [brand, what I made, month, link]
How I mark paid posts: [for example, “Ad” at the start of every paid post]
Check me: [your Found page link]

Sources

Every rule above was read against these on 6 Nov 2026. Rules change: check the source before you rely on it.

1. US Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, 14 August 2024.
2. US Federal Trade Commission, Disclosures 101 for Social Media Influencers, November 2019.