Template · for businesses
A brief providers can actually answer
Copy this template so every agency you ask quotes against the same scope, budget and proof.
5 min read
Why a written brief saves weeks
Most mismatched proposals come from a vague ask. When five agencies read five different jobs into one call, you cannot compare their answers. A one-page brief makes them quote against the same thing, and makes it easy to see who read it.
The template
Template
Who we are: [company, what you sell, where] The objective: [one sentence: what should be true in 90 days that is not true today] How we will measure it: [the KPI and today’s number, e.g. CPA, qualified leads, installs] Markets and languages: [countries, cities, languages] Budget range: [a range, and whether media spend is included] Timeline: [start date, first milestone, decision date] What we have tried: [channels, agencies, what worked and what did not] What we need from you: [scope you expect the provider to own] Proof we will ask for: [similar work, a client we can call, team who will do the work] How to reply: [format, length, deadline, who to send it to]
Before you send it
- Give a budget range. Without one, every proposal is a guess and the honest providers price themselves out.
- Say what you will ask for as proof, so providers bring it the first time.
- Send the same brief to everyone, on the same day, with the same deadline.
Put it to work
Get matched with this brief, free