Influencer agreement checklist: what to agree before a paid post

Why write it down

Most disagreements with creators come from things nobody wrote down: how many posts, who approves them, how long the brand may reuse them. A short written agreement protects both sides. This is a checklist, not a contract and not legal advice.

Before you agree

• Check the creator is real: paste their name or link at fewfound.co/check, and see “How to spot a fake influencer” in our free guides.
• Ask for their audience insights as a screen recording, and one brand you can ask about working with them.

What to put in writing

1. Deliverables: how many posts, stories or videos, on which channels, and their length.
2. Dates: when drafts are due, when each piece goes live, and how long it stays up.
3. The brief: key messages, what must not be said, and anything said about the product that needs proof.
4. Approval: who approves drafts, how many rounds of changes, and how quickly.
5. Disclosure: how the post is labelled as an ad. The US Federal Trade Commission asks for clear disclosure of every brand relationship.
6. Usage rights: whether the brand may reuse the content in ads or on its own channels, where, and for how long.
7. Exclusivity: whether the creator may work with competitors, for how long.
8. Payment: the fee, what it covers, and when it is paid.
9. Reporting: which numbers the creator shares afterwards, from which source, by when.
10. Free products: what is sent, and whether it is returned.
11. Ending early: what happens if either side needs to cancel.

Afterwards

If it went well, say so: a review from a brand helps the next brand trust the creator. On Few Found, a creator can invite you to review the work after you confirm you worked together.