Questions to ask a marketing agency before you hire them

Why the questions matter more than the deck

Every agency deck has a case study and a ROAS, and AI can now write both in minutes. The questions below are hard to answer well without having done the work. Ask them on the first call, and ask for evidence after it.

About the work they have done

1. What have you done for a business like ours? Look for the client, the market, the dates and what they did.
2. What was the result, over what period, and where does the number come from? Good answers name the source: the ad platform, the shop, the CRM.
3. Can we speak to a client? A good agency introduces you to someone who briefed them.
4. What went wrong on a project, and what did you do? Every real agency has an answer.

About who will do it

1. Who will work on our account day to day? Ask for names, roles and links, not only the founders.
2. How many other accounts will they handle?
3. What do you do in-house, and what do you pass to freelancers or partners?

About money and terms

1. How do you charge, and what does the fee include?
2. Do you earn anything from the tools, networks or platforms you recommend?
3. Who owns the ad accounts, the data and the creative if we part ways?
4. How long is the contract, and how do we end it?
5. What will you report, how often, and from which source?

Answers that should make you look elsewhere

• A promised ranking, lead count or ROAS.
• Results with no client, date or source.
• No client you can speak to.
• Ad accounts that stay in the agency’s name.

Check them on Few Found

Paste the agency’s name or profile link at fewfound.co/check to see whether a person at Few Found has checked them, and read the reviews their clients confirmed. Few Found Verified agencies had their client work, team, registration and terms checked by a person. It is not a promise of how your campaign will perform.