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Guide · for agencies

Make your agency checkable before the first call

The four questions a careful brand asks of any agency, the proof that answers each, and the claims that now cost you the deal.

6 min read

Why claims stopped persuading

Every agency deck has a case study and a ROAS. AI can now write the deck, the case study and the testimonials in minutes, and brands know it. In August 2024 the US Federal Trade Commission adopted a rule banning fake reviews and testimonials. What still persuades is a claim the brand can check.

The four questions, and the proof for each

These are the four parts a Few Found reviewer checks before marking an agency Verified.

  1. Did the work happen? Contract or invoice excerpts with the fees hidden, campaign data from the platform itself, and a client who will take a call.
  2. Who will do it? The names and roles of the people who will work on the account, with links, not only the founders.
  3. Is the company real? Company registration and tax records that match the name on your invoices.
  4. How do you charge? Your fee model, what it includes, your contract terms, and any money you receive from tools, networks or platforms you recommend.

Claims that now cost you the deal

  • A result with no client, date or source.
  • A guarantee of a ranking, a lead count or a ROAS.
  • Testimonials that live only on your own site, from people a brand cannot reach.
  • A team page of people who will not work on the account.

Put the proof where the brand looks first

Open your proposal with a proof section (the template in “Put proof in your proposal” is free), and add one link that holds the rest. A Found page is free, and a person at Few Found checks it is real before it goes live. Few Found Verified checks your client work, team, registration and terms, and gives you a certificate a brand can check by its ID.

Template
Similar work: [client or anonymised client, market, what we did, dates]
The result: [the number, the period, and where it came from]
Who will do the work: [names, roles, links]
A client you can call: [name, role, with their permission]
How we charge: [fee model, what it includes, any money from tools or networks we recommend]
Check us: [your Found page link]

Sources

Every rule above was read against these on 6 Nov 2026. Rules change: check the source before you rely on it.

  1. US Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, 14 August 2024.

Put it to work

Get my agency Found