How a marketing platform gets customer reviews marketers believe

Why customer reviews matter more now

AI can write a feature page, a comparison table and a wall of testimonials in minutes, and marketers know it. What they cannot fake is a marketing team saying how a tool worked for them after months of use. On Few Found, the customer you invite confirms you worked together before they write a word, and a person at Few Found reads every review before it appears on your page.

Who to ask

• The person who uses your platform every week, not only the person who signed the contract.
• Customers who have used it for at least a couple of months, so the review covers more than setup.
• A mix: an agency, an in-house team and a smaller business, if you serve all three.
• Customers who raised a problem you fixed. A page of only perfect reviews reads as curated.

When to ask

• After a customer reaches something they can see: a first campaign sent, a report they use, a renewal.
• After a support request you solved well, while it is fresh.
• Never in the same message as an invoice, a price change or a renewal discount.

Send a short note before the invitation

Few Found sends the review link from your workspace. A line from you first means the customer recognises it and opens it. Change the words in brackets.

Hi [first name],

Thank you for using [platform] for [what they use it for]. We are collecting reviews from teams who use it on our Few Found page, so other marketers can hear from real customers. Would you write a few lines? It takes about three minutes.

You will get an email from Few Found with a private link. Sign in with this email address and confirm you use [platform]. Say what you really think: what works, and what we could do better.

Thank you,
[your name]

The proof block to share

Put this in sales emails, partner applications and your website footer, then fill in the brackets. It answers what a careful marketer checks before they pick a tool.

What it does: [one line, and who it is for]
Customers like you: [kind of team, market, how long they have used it]
Works with: [the tools it connects to, with links to the docs]
Your data: [where it is stored, and the privacy or security terms]
Pricing: [plans, what they include, and what changes as a team grows]
Check us: [your Found page link]

Rules to keep

In August 2024 the US Federal Trade Commission adopted a final rule on fake reviews and testimonials. A summary, not legal advice: never offer a discount, free months, credits or anything else in return for a positive review; never write reviews of your own product or have staff pose as customers without saying so; never pressure a customer to change an honest review; and do not show a hand-picked set of reviews as if it were all of them.

How it works on Few Found

• Your Found page is free. Once a person at Few Found has checked it, you can invite customers from your workspace.
• Invited reviews carry an "Invited review" label, and go through the same screening as every other review.
• Few Found Verified goes further: a person checks your company registration, your team and a customer reference.

Sources

Every rule above was read against these on 10 Nov 2026. Rules change: check the source before you rely on it.

1. US Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, 14 August 2024.