How to ask a client for a review they will actually write

Why a client review carries weight now

Brands know AI can write a case study and a page of testimonials in minutes. A review is worth more when the brand can see it came from a real client who confirmed the work. On Few Found, the client you invite signs in with the email you worked with them on and confirms you worked together before they write a word, and a person at Few Found reads every review before it appears.

Who to ask first

• The person who briefed you and saw the results, not only the most senior name on the contract.
• Clients from the last twelve months, while the work is fresh in their mind.
• A mix of work: one retainer, one project, one client in a market you want more of.
• Clients whose results were mixed too. A page of only perfect reviews reads as curated.

When to ask

• Right after a milestone the client can see: a launch, a report with good numbers, a renewal.
• At the end of a project, before the team moves on.
• Never in the same message as an invoice or a price change.

Send a short note before the invitation

Few Found sends the review link from your workspace. A one-line heads-up from you first means the client recognises it and opens it. Change the words in brackets.

Hi [first name],

Working on [project] with you was one of the highlights of our year. Would you write a short review of how it went? It takes about three minutes.

You will get an email from Few Found with a private link. Sign in with this email address and confirm we worked together. Say what you really think: what went well, and what we could do better.

Thank you,
[your name]

What the US fake-reviews rule means for how you ask

In August 2024 the US Federal Trade Commission adopted a final rule on fake reviews and testimonials. A summary, not legal advice:

• Do not offer anything in return for a review that says something positive (or negative). The rule bans incentives conditioned on a particular sentiment, whether that is said outright or implied.
• Do not write reviews yourself or have staff, family or friends write them without clearly disclosing the connection.
• Do not threaten or pressure anyone to remove a negative review, and do not present a hand-picked set of reviews as all of them.

How it works on Few Found

• Your Found page is free. Once a person at Few Found has checked it, you can invite clients from your workspace.
• You can send up to 10 invitations a day. Each link is private to the email you send it to and lasts 30 days.
• Invited reviews carry an "Invited review" label, and go through the same screening and review-ring checks as every other review.
• Few Found Verified goes further: a person checks your client work, team, registration and terms, including a client reference.

Sources

Every rule above was read against these on 7 Nov 2026. Rules change: check the source before you rely on it.

1. US Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, 14 August 2024.